It's 3 AM and I'm still awake.

Not because I'm grinding on some client project or obsessing over revenue numbers...

Before I share why, please check out today’s sponsor

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Ok, now back to the reveal.

But because I fell down an AI rabbit hole, creating battle anthems with Suno and Claude.

And what started as creative curiosity turned into one of the most valuable productivity lessons I've had in years.

Here's what I discovered:

Your playlist isn't just background noise.

It's literally programming your brain for success or failure.

Let me explain...

THE NEUROSCIENCE ADVANTAGE

When you listen to music, it bypasses your logical brain (prefrontal cortex) and speaks directly to your limbic system—the part that controls:

This is why you can remember every word of a 90s hip-hop song you haven't heard in 20 years...

But you can't remember what you studied last week.

Music creates multimodal memories. When you hear a song, you remember WHERE you were, WHO you were with, and WHAT you felt.

Pretty powerful stuff, right?

THE 91 BPM SWEET SPOT

Here's a tactical gem from Andy (one of our community members who went to music school on scholarship):

Before important calls, presentations, or spaces—listen to music at 91 beats per minute.

Why?

Because 91 BPM matches your natural speaking cadence. It synchronizes with your heartbeat and breathing rhythms.

This makes you a more attractive, engaging speaker.

Try it. You'll notice the difference immediately.

GENRE = STATE CONTROL

Your music choice literally programs your mental state:

🎯 Deep Work: No lyrics (prevents cognitive drain) → My go-to: Above & Beyond, Blanken Jones, ambient techno

🎯 High Energy: Heavy beats, fast tempo → Gym playlist: Wu-Tang Clan, Beastie Boys, Deadmau5

🎯 Strategic Thinking: Classical, movie scores → Strategy sessions: Hans Zimmer, instrumental soundtracks

🎯 Creative Flow: Lo-fi, ambient → Content creation: Minimal distractions, pure flow

Switch genres = switch mental modes.

THE FAMILY CONNECTION

During today's space, Will Carter shared something that hit me hard:

"You have much less time than you think with the people you love."

The average person sees their parents once a year.

If you're 30 and your parents are 60, you might have 10-20 visits left.

Make intentional memories. Use music to create them.

I'll never forget my mom's obsession with Elvis. Or the Beastie Boys getting me through my 20s.

Music connects us. Across generations. Across experiences.

THE BUSINESS PARALLEL

Now here's where this gets interesting for YOUR business...

Just like music shapes your performance...

Your pricing shapes your client's perception and results.

I'm charging more now. Significantly more.

And you know what happened?

My close rate WENT UP.

The Premium Pricing Paradox:

Higher prices = More commitment More commitment = Better implementation Better implementation = Better results Better results = More referrals

THE FREE ADVICE TRAP

Here's something Will reminded us during the space:

"When you help someone for free, you give them relief without resolution."

They feel better temporarily. They store your advice. They NEVER implement it.

Then 6 months later, they're back with the same problem.

You didn't help them. You enabled them.

This is why I'm ruthlessly protective of my energy now.

I still do pro bono work for military bases and colleges.

But corporate consulting? Strategic advisory? Fractional CMO work?

Full rate. No exceptions.

Because my premium price creates the urgency they need to actually transform.

YOUR ACTION ITEMS THIS WEEK:

MY CURRENT ROTATION:

In case you're curious, here's what's in my playlist right now:

What's yours? Hit reply and tell me your battle anthem. I read every response.

ONE MORE THING...

The Revenue Ronin community just hit 40+ members.

And we're building something special here.

This isn't another "mastermind" filled with motivational fluff and generic advice.

This is a discipline. A methodology. A systematic approach to revenue mastery.

Discipline. Data. Results. ⚔️📊🎯

If you're not already in the community, we have two tiers:

Dagger Plan ($30/month):

Samurai Plan ($100/month):

JOIN THE REVENUE RONIN COMMUNITY →

Until next time...

Stay hungry. Stay humble. Keep forging your own path.

⚔️ Justin "Results" French Founder, The Revenue Ronin

P.S. - If you enjoyed this email, forward it to one person who needs to hear it. They'll thank you later.

P.P.S. - Next week's newsletter: "How I Generated 30,000+ Qualified Leads in BioTech on a $20K/Month Budget" - Real case study, real numbers, real systems.

🥷 The Revenue Ronin ⚔️ Discipline. 📊 Data. 🎯 Results.

Website: https://therevenueronin.com LinkedIn: https://linkedin.com/in/justinrfrench

🥷 Justin "Results" French
The Revenue Ronin
Fractional CMO | Community Builder | Sales & Marketing Mastery

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