
Hello Fellow Ronins
I just finished a tech stack audit for a company spending $30K/month on marketing.
Their CMO was convinced they needed new campaigns.
After 3 hours reviewing their systems, I showed them the real problem:
Their entire revenue engine was broken.
Let me explain what I mean... But first, a word from Today’s sponsor. You may have heard of Gladly.ai 😉
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Ok, now back to the Value drop:
THE CAR ENGINE ANALOGY
Imagine your car has:
Faulty spark plugs that only fire 60% of the time
A fuel line with small leaks
Sensors giving false readings
Would you solve this by adding premium gas?
Of course not. You'd rebuild the engine.
Your marketing works the same way.
If the infrastructure is broken, more ad spend won't fix it.
WHAT I FIND IN EVERY TECH STACK AUDIT
Over 20 years in marketing and recent fractional CMO, I've audited hundreds of marketing systems.
Here's what I find 90% of the time:
Problem #1: Broken Tracking Can't measure true ROI. Attribution is guesswork. Don't know what's actually driving revenue.
Problem #2: Disconnected Tools Facebook Ads Manager ≠ connected to CRM
CRM ≠ connected to marketing automation
Marketing automation ≠ attributed to revenue
Data lives in silos. Nobody has the full picture.
Problem #3: Missing Variables Did you know Facebook Business Manager needs specific permissions?
That HubSpot has 47 integration checkboxes?
That Salesforce attribution models have 6 different settings?
Most agencies miss these. Every single time.
Problem #4: No Proper Attribution You're spending $10K-$50K/month on marketing.
But you can't definitively say: "THIS campaign generated THIS revenue."
You're flying blind.
THE REVENUE ENGINE REBUILD FRAMEWORK
This is what I do for clients paying $5K-$30K for 90-day engagements.
Phase 1: Complete Diagnostics (Weeks 1-2)
I map your entire tech stack:
Every tool you use
Every integration point
Every data flow
Every gap and break
Think of it like an engine diagnostic. I put your marketing on the lift and examine everything.
Phase 2: Systematic Rebuild (Weeks 3-8)
Then we rebuild it properly:
CRM migration or optimization (Salesforce, HubSpot, etc.)
Attribution modeling setup
Marketing automation implementation
Proper tracking infrastructure
Integration testing
This is the hard work most agencies won't do.
Phase 3: Performance Optimization (Weeks 9-12)
Finally, we optimize:
Real-time dashboard creation
Team training on new systems
Performance testing
Continuous improvement protocols
The Result?
You go from: "We think our marketing is working..."
To: "We KNOW exactly what drives every dollar of revenue."
REAL EXAMPLE: THE PETDX CASE STUDY
I worked as a Marketing Lead Manager at a BioTech company (PetDx) from 2021-2023.
Their Situation:
Fragmented Zoho CRM
No lead scoring system
Zero attribution tracking
Marketing and sales weren't aligned
$20K/month ad budget, inconsistent results
What We Did:
Complete migration from Zoho to Salesforce + Pardot
Built lead scoring model with sales team
Implemented proper attribution
Created automated lead routing
Set up real-time dashboards
The Results:
30,000+ qualified leads generated over 2 years
40% reduction in cost-per-lead
Consistently exceeded B2B revenue targets
Complete ROI visibility
Predictable, scalable growth
From their Director of Marketing:
"Justin French is a skilled marketing professional recognized for his results-oriented approach and versatility across various marketing disciplines. He treats every marketing dollar as a strategic investment, focusing on tactics that yield optimal outcomes." - Jason Loftis
THE SIGNS YOUR ENGINE NEEDS REBUILDING
Ask yourself these questions:
Can I track ROI on every marketing channel accurately?
Do all my tools communicate with each other properly?
Can I definitively say what's driving revenue?
Do sales and marketing have full visibility into the pipeline?
Could I build a real-time revenue dashboard right now?
If you answered "no" to any of these...
Your engine needs rebuilding, not more gas.
WHAT THIS COSTS (AND WHY IT'S WORTH IT)
The Investment: $5K-$30K for a complete 90-day rebuild. (Depending on Company Size)
Why It's Worth It:
Let's do the math:
If you're spending $20K/month on marketing ($240K/year)...
And you're wasting 40% due to poor tracking/attribution...
That's $96,000 in wasted spend annually.
A $20K investment to fix this delivers 5X+ ROI in year one.
Plus: You gain the infrastructure to scale predictably.
THE BOTTOM LINE
Most marketing problems aren't traffic problems.
They're infrastructure problems.
You don't need more tactics.
You need a properly built revenue engine.
That's what we do.
That's The Revenue Ronin methodology.
⚔️ Discipline: Systematic execution
📊 Data: Analytics-driven decisions
🎯 Results: Revenue over vanity metrics
No theory. No fluff. Just rebuilding revenue engines.
Want to talk about what this looks like for your business?
Hit reply. Let's diagnose together.
⚔️📊🎯
Justin "Results" French
Founder, The Revenue Ronin
P.S. — If you're spending $5K+/month on marketing and can't definitively track ROI... your engine needs rebuilding now - book a Marketing Profitability Review Today here
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