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Hello Fellow Ronins

I just finished a tech stack audit for a company spending $30K/month on marketing.

Their CMO was convinced they needed new campaigns.

After 3 hours reviewing their systems, I showed them the real problem:

Their entire revenue engine was broken.

Let me explain what I mean... But first, a word from Today’s sponsor. You may have heard of Gladly.ai 😉

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Ok, now back to the Value drop:

THE CAR ENGINE ANALOGY

Imagine your car has:

  • Faulty spark plugs that only fire 60% of the time

  • A fuel line with small leaks

  • Sensors giving false readings

Would you solve this by adding premium gas?

Of course not. You'd rebuild the engine.

Your marketing works the same way.

If the infrastructure is broken, more ad spend won't fix it.

WHAT I FIND IN EVERY TECH STACK AUDIT

Over 20 years in marketing and recent fractional CMO, I've audited hundreds of marketing systems.

Here's what I find 90% of the time:

Problem #1: Broken Tracking Can't measure true ROI. Attribution is guesswork. Don't know what's actually driving revenue.

Problem #2: Disconnected Tools Facebook Ads Manager ≠ connected to CRM
CRM ≠ connected to marketing automation
Marketing automation ≠ attributed to revenue

Data lives in silos. Nobody has the full picture.

Problem #3: Missing Variables Did you know Facebook Business Manager needs specific permissions?
That HubSpot has 47 integration checkboxes?
That Salesforce attribution models have 6 different settings?

Most agencies miss these. Every single time.

Problem #4: No Proper Attribution You're spending $10K-$50K/month on marketing.

But you can't definitively say: "THIS campaign generated THIS revenue."

You're flying blind.

THE REVENUE ENGINE REBUILD FRAMEWORK

This is what I do for clients paying $5K-$30K for 90-day engagements.

Phase 1: Complete Diagnostics (Weeks 1-2)

I map your entire tech stack:

  • Every tool you use

  • Every integration point

  • Every data flow

  • Every gap and break

Think of it like an engine diagnostic. I put your marketing on the lift and examine everything.

Phase 2: Systematic Rebuild (Weeks 3-8)

Then we rebuild it properly:

  • CRM migration or optimization (Salesforce, HubSpot, etc.)

  • Attribution modeling setup

  • Marketing automation implementation

  • Proper tracking infrastructure

  • Integration testing

This is the hard work most agencies won't do.

Phase 3: Performance Optimization (Weeks 9-12)

Finally, we optimize:

  • Real-time dashboard creation

  • Team training on new systems

  • Performance testing

  • Continuous improvement protocols

The Result?

You go from: "We think our marketing is working..."
To: "We KNOW exactly what drives every dollar of revenue."

REAL EXAMPLE: THE PETDX CASE STUDY

I worked as a Marketing Lead Manager at a BioTech company (PetDx) from 2021-2023.

Their Situation:

  • Fragmented Zoho CRM

  • No lead scoring system

  • Zero attribution tracking

  • Marketing and sales weren't aligned

  • $20K/month ad budget, inconsistent results

What We Did:

  • Complete migration from Zoho to Salesforce + Pardot

  • Built lead scoring model with sales team

  • Implemented proper attribution

  • Created automated lead routing

  • Set up real-time dashboards

The Results:

  • 30,000+ qualified leads generated over 2 years

  • 40% reduction in cost-per-lead

  • Consistently exceeded B2B revenue targets

  • Complete ROI visibility

  • Predictable, scalable growth

From their Director of Marketing:

"Justin French is a skilled marketing professional recognized for his results-oriented approach and versatility across various marketing disciplines. He treats every marketing dollar as a strategic investment, focusing on tactics that yield optimal outcomes." - Jason Loftis

THE SIGNS YOUR ENGINE NEEDS REBUILDING

Ask yourself these questions:

  1. Can I track ROI on every marketing channel accurately?

  2. Do all my tools communicate with each other properly?

  3. Can I definitively say what's driving revenue?

  4. Do sales and marketing have full visibility into the pipeline?

  5. Could I build a real-time revenue dashboard right now?

If you answered "no" to any of these...

Your engine needs rebuilding, not more gas.

WHAT THIS COSTS (AND WHY IT'S WORTH IT)

The Investment: $5K-$30K for a complete 90-day rebuild. (Depending on Company Size)

Why It's Worth It:

Let's do the math:

If you're spending $20K/month on marketing ($240K/year)...

And you're wasting 40% due to poor tracking/attribution...

That's $96,000 in wasted spend annually.

A $20K investment to fix this delivers 5X+ ROI in year one.

Plus: You gain the infrastructure to scale predictably.

THE BOTTOM LINE

Most marketing problems aren't traffic problems.

They're infrastructure problems.

You don't need more tactics.

You need a properly built revenue engine.

That's what we do.

That's The Revenue Ronin methodology.

⚔️ Discipline: Systematic execution
📊 Data: Analytics-driven decisions
🎯 Results: Revenue over vanity metrics

No theory. No fluff. Just rebuilding revenue engines.

Want to talk about what this looks like for your business?

Hit reply. Let's diagnose together.

⚔️📊🎯

Justin "Results" French
Founder, The Revenue Ronin

P.S. — If you're spending $5K+/month on marketing and can't definitively track ROI... your engine needs rebuilding now - book a Marketing Profitability Review Today here

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