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Hello Fellow Ronins
Most founders dream of high-ticket clients… but few are actually positioned to win them.
They think branding alone will close the deal.
Looks good, but here’s the truth: without positioning, your brand falls on deaf ears.
⚔️ Lesson Learned
High ticket isn’t about price. It’s about perceived value, personalization, and positioning.
Here’s how to sharpen your blade:
✅ Clarity — Position your offer where your ideal client is ready to buy.
✅ Simplicity — Ditch discounts. Add bonuses and stack value instead.
✅ Perspective — Scarcity and exclusivity turn interest into action.
Today’s Takeaway:
A true Ronin doesn’t chase small scraps; he positions for the big battles.
High-ticket clients aren’t found… they’re forged through positioning.
Pro Tip:
Never offer “discounts.” Instead, frame it as a bonus stack or “waived fee” for value exchange. The perception shift alone raises your authority.
Reply and Tell Me:
Have you positioned your business for high-ticket growth yet, or are you still underpricing your power? Hit reply and let me know.
Stay sharp. Stay disciplined. See you at the top!
🥷 Justin "Results" French
The Revenue Ronin
Fractional CMO | Community Builder | Sales & Marketing Mastery
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Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
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