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Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
Halloween is here, and I noticed something that's been bothering me about how most people approach personal branding.
While everyone was putting on costumes today, I’m wearing what I wear every day: The Revenue Ronin outfit. Not because it's Halloween. Because it's who I've become.
And that's the problem with 90% of personal brands I see...
They're costumes, not identities.
Let me break this down for you because it's costing you revenue.
THE BRAND COSTUME TRAP
Most marketers, founders, and sales professionals treat their personal brand like a Halloween mask:
→ Put it on when posting content
→ Take it off when the camera stops
→ Perform for the audience
→ Return to "normal" when convenient
This is why your content doesn't convert. Your audience can smell the performance from a mile away.
Your personal brand isn't who you are. It's who you're BECOMING every single day through disciplined action.
There's a critical difference most people miss:
📚 Personal Development = Learning new skills, consuming content, attending workshops
🔥 Personal Growth = BECOMING the person who naturally lives those skills
Most people stop at learning. Winners become.
THE REVENUE RONIN PHILOSOPHY (AND WHY IT WORKS)
For the past 2 years, I've lived by three pillars - not as marketing, but as my operating system:
⚔️ DISCIPLINE
I execute when I don't feel like it. Especially when I don't feel like it.
5 AM wake-ups. Daily content. Consistent outreach. No excuses.
📊 DATA
I track what drives revenue, not what gets likes.
Every campaign measured. Every dollar accounted for. Kill what doesn't work within 48 hours.
🎯 RESULTS
I measure success by bank statements, not follower counts.
Revenue metrics over vanity metrics. Period.
This isn't theory. This is how I've generated $100M+ in revenue for clients over 20 years.
The difference between people who talk about these things versus people who LIVE them:
Talkers discuss discipline → Doers wake up at 5 AM daily
Talkers reference data → Doers kill losing campaigns in 48 hours
Talkers mention results → Doers show bank statements
Which one are you?
YOUR 7-DAY BRAND TRANSFORMATION CHALLENGE
Here's what I want you to do (and yes, I'm calling you out):
Step 1: Pick ONE thing your brand stands for
Not three. Not five. ONE core principle.
Step 2: Live it every single day for 7 days
No exceptions. No "I'll start Monday." Starting NOW.
Step 3: Document how it changes your business
Track the conversations, opportunities, and revenue shifts.
Step 4: Reply to this email and tell me what happened
I read every response. Share your wins.
BEHIND THE SCENES: WHY THIS WORKS
I wore my Revenue Ronin outfit for Halloween because it's not a costume to me. It's visual proof of commitment.
When you embody your brand 24/7:
Your content becomes authentic (audience feels it)
Your messaging gets consistent (trust builds faster)
Your opportunities multiply (like-minded people magnetize)
Your revenue grows (authenticity converts)
The brands that win in 2025 won't be the ones with the best marketing tricks.
They'll be the ones whose identity and brand are one and the same.
Stop performing. Start becoming.
EXCLUSIVE FOR NEWSLETTER SUBSCRIBERS
Want to dive deeper into building an authentic, revenue-generating brand?
I'm opening up 5 slots for personalized marketing audits next month ($500 value, FREE for active community members).
Reply "AUDIT" to this email if you want one of the spots. First come, first served.
These aren't generic templates. I'll personally review your sales & marketing positioning, content strategy, and revenue gaps - then tell you exactly what to fix.
What's one thing YOUR brand stands for?
Hit reply and tell me. One sentence. I want to know.
Stay disciplined,
Justin "Results" French
Founder, The Revenue Ronin
P.S. If you're not willing to live your brand when the camera's off, it's just a Halloween costume. And customers see right through it.
⚔️ Discipline. 📊 Data. 🎯 Results.
🔗 Connect with me:
Website: https://therevenueronin.com
LinkedIn: https://linkedin.com/in/justinrfrench
Book a call: https://calendly.com/justinrfrench
Get involved
Join The Revenue Ronin Community
If you’re serious about growing your revenue faster, smarter, and with fewer mistakes, this is where it happens.
Inside, you’ll get access to advanced playbooks, private strategy calls, and real-time client breakdowns that don’t make it to the public feed.
Stop playing solo. Build with elite operators who move with purpose.
Product Feature
The Revenue Ronin Playbook
Skip The Guesswork. Start With The Framework.
Get plug-and-play templates and systems to scale your marketing — straight from the campaigns that worked.
30+ pages of proven strategies you can execute this week.
Every Ronin Needs His Platform.
I run everything on Beehiiv. It’s built for creators who move fast and want full control of their growth.
Use my link and get 30 days free + 20% OFF for 3 months.
You start your journey, and I earn 50% commission for 12 months.
Simple. Clean. Mutual win.
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