Quick story that might change how you approach 2026...

Yesterday in our startup circle, Riley introduced me to a concept I'd never heard of: The Misogi Challenge.

It's a modern take on an ancient Japanese purification ritual, and it perfectly captures something I've been trying to articulate for years about entrepreneurship.

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Ok now here's the concept:

Once a year, you undertake a personal feat so difficult that success is only about 50/50.

Could be an ultramarathon. A silent retreat. Quitting a destructive habit cold turkey.

The challenge needs to be hard enough to:

Sound familiar?

Because that's exactly what starting a business does.

After investing over $150,000 in personal development over 20 years (courses, seminars, coaching, masterminds), I can tell you with absolute certainty:

Nothing accelerates personal growth like entrepreneurship.

Most personal development is theoretical. You read books, attend seminars, get motivated... then go back to your comfortable life.

Business doesn't let you do that.

It forces you to prove everything in the market: → Your discipline when nobody's watching → Your decision-making under pressure
→ Your resilience after failure → Your ability to lead and execute

The Four Dimensions:

Business tests you completely:

Mentally - Making strategic decisions with incomplete data, multiple times daily

Physically - Finding energy to execute when you're exhausted, maintaining health under stress

Emotionally - Bouncing back from rejection, staying steady through revenue rollercoasters

Spiritually - Discovering what you're truly capable of, aligning work with purpose

So here's my question for you:

What's your 2026 Misogi Challenge?

→ Still on the fence about starting? This is your year.

→ Already in business? Your challenge is scaling profitably to the next level.

→ Hit a plateau? Time to enter a new market or launch that new product.

Whatever it is, make sure it's hard enough that success isn't guaranteed.

That's where the growth happens.

Behind-the-Scenes from The Revenue Ronin:

Current Ronin members are already implementing these exact frameworks to:

If you've been considering joining, now's the time.

Exclusive Member Benefits: ✓ Weekly group strategy sessions
✓ Battle-tested frameworks that generated $100M+ ✓ Direct access to me for your specific challenges ✓ Private community of elite operators ✓ 90-day money-back guarantee (on select plans only)

Reply to this email if you want details. I personally respond to every message.

Stay hungry. Stay humble. See you at the top.

Justin "Results" French Founder, The Revenue Ronin

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