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Hello Fellow Ronins
Most entrepreneurs lose time and energy chasing prospects who simply can’t afford them. On the surface, it looks like “hustle.” But the truth? It’s a distraction that bleeds focus, energy, and revenue.
Lesson Learned:
The path to real growth is targeting clients with budgets. If they can’t invest, they can’t be your ideal buyer.
Here’s how:
✅ Reconnect with past clients — they may have new budgets, projects, or investor backing.
✅ Test your ICP — refine who you’re talking to by analyzing where your revenue actually came from.
✅ Confirm budgets early — avoid wasted calls and focus your energy on high-value opportunities.
Today’s Takeaway:
A Ronin doesn’t swing at every shadow. They wait, assess, and strike with precision. Your blade is sharper when you aim at the right target.
Pro Tip:
Audit your last 5–10 clients. Where did the biggest wins (and checks) come from? Double down there this week.
Reply and Tell Me:
How often do you ask prospects about their budget before you pitch?
Stay sharp. Stay focused. Stay in motion. See you at the top!
🥷 Justin "Results" French
The Revenue Ronin
Fractional CMO | Community Builder | Sales & Marketing Mastery
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