Real talk: I left $30K on the table this year.

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Ok back to the topic for today.
My wife questioned it. My accountant definitely did. But here's what happened instead...

I showed up BETTER for my existing fractional CMO clients. Made clearer strategic decisions. And actually got to have dinner with my toddler 5 nights a week without checking my phone.

The non-negotiables that changed everything:

PERSONAL: → Family dinner 5 nights/week (no client calls during that time) → 7 hours of sleep every night
→ Weekends are sacred (no client work unless critical)

Sounds soft, right?

Here's the business reality: Tired Justin makes terrible million-dollar marketing decisions.

When I'm making strategic calls for clients paying $10K-$20K/month while running on fumes, everyone loses. The client gets subpar strategy. I resent the work. And my family gets whatever's left.

But here's what I learned that matters for YOU:

Your non-negotiables aren't weaknesses. They're your competitive advantage.

My business non-negotiables for fractional CMO clients:

If you're a company doing $500K-$5M in revenue and need marketing leadership:

✓ Tracking must be in place - Google Analytics, UTM parameters, working CRM. I don't guess, I use data. If yours is broken, we fix it first.

✓ No hourly rate conversations - I work on value-based retainers tied to outcomes, not timesheets. If you're asking "what's your hourly rate," we're not a fit.

✓ Be open to best practices - I've worked with enough startups across BioTech, SaaS, FinTech, and eCommerce to know what works. If you're fighting me because "that's how we've always done it," we'll both be miserable.

What you get when we work together:

A well-rested strategist making clear-headed decisions about your million-dollar marketing investments.

Discipline - My brand is literally Discipline. Data. Results. When I say I'll deliver a conversion tracking system or build a $10K/month pipeline, it gets done on time with metrics to prove it.

20+ years of battle-tested experience:

My 3 superpowers:

Here's what I'm NOT:

I'm not the guy who will work 80-hour weeks, answer emails at midnight, or compromise on tracking and strategy just to make you happy.

Because honestly? Those boundaries are exactly what make me great at what I do.

So here's my question for you:

What are YOUR non-negotiables heading into 2026?

What boundaries do you need to set to show up as your best self - whether that's for clients, your team, or your own business?

Hit reply and let me know. I read every response.

Stay hungry, stay humble.

Justin "Results" French
Founder, The Revenue Ronin

P.S. - If you're a biotech founder, SaaS company, or small business with a dormant database worth millions, existing customers you want to re-engage, or you just want to actually TRACK where your leads come from instead of guessing...

Let's talk. Just reply to this email, RONIN and I or a team member will reach out.

🥷 Justin "Results" French
The Revenue Ronin
⚔️ Discipline. 📊 Data. 🎯 Results.
Fractional CMO | Community Builder | Sales & Marketing Mastery

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