Had an interesting conversation yesterday.

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Ok, now back to the conversation I had that left the CEO stunned!

A CEO reached out because his board wanted him to hire a full-time CMO.

My response? "You can't afford me full-time."

Not what he expected. But it's exactly what he needed to hear.

Here's why...

THE TRADITIONAL MODEL IS BROKEN

Most companies between $1M-$5M get stuck in the same trap:

Board pressure → Hire expensive CMO → 6-month learning curve → High risk if wrong fit → CEO still doing marketing anyway

$200K+ salary. Full-time overhead. Quarters of ramp-up time.

And here's the kicker: You don't need a CMO's 40 hours. You need their 20 years.

THE FRACTIONAL ADVANTAGE

Instead of hiring someone to attend meetings full-time, you get:

✅ Strategic oversight without the overhead
✅ 20+ years of battle-tested frameworks from day one
✅ Results in 90 days, not quarters
✅ Revenue engines that scale, not PowerPoint decks

REAL WORLD EXAMPLE

I recently worked with an automotive client. We built their complete:

Result: 10X revenue growth in less than one year.

Not with a full-time employee. With focused, strategic expertise applied exactly where it mattered most.

HERE'S WHAT YOUR CLIENTS ACTUALLY CARE ABOUT

They don't care about MBAs or PhDs.

They care about your GSD degree—can you Get Stuff Done?

After 20+ years and $100M+ in trackable revenue across 200+ businesses, I can tell you this:

Companies that scale don't win on credentials. They win on execution.

THE QUESTION FOR YOU

If you're between $1M-$5M in revenue right now, ask yourself:

Do you need someone to attend meetings, or someone who can build your revenue system while you run your business?

That's the fractional model.

Weeks, not quarters. Results, not reports.

If you want to explore how this could work for your business, just hit reply and type "FRACTIONAL" - I'll send you the framework.

Stay disciplined,

Justin "Results" French
Founder, The Revenue Ronin

Watch the Video breakdown I did here ——»>

P.S. - Every week in this newsletter, I break down the exact strategies, frameworks, and tactics that have generated $100M+ in revenue. No theory. No fluff. Just execution.

If you found this valuable, forward it to one CEO who needs to hear it.

The Revenue Ronin 🥷
⚔️ Discipline. 📊 Data. 🎯 Results.

🥷 Justin "Results" French
The Revenue Ronin
Fractional CMO | Community Builder | Sales & Marketing Mastery

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