In partnership with
Hello Fellow Ronins
Justin here with a behind-the-scenes look at something that's been blowing up my X feed this week.
John Rush (building 24 AI agent companies - absolute madman) just dropped this take:
"AI solves the HOW. Humans own the WHAT and WHY."
My response? He's right. But there's a layer to this nobody's talking about.
THE TECHNICAL REALITY
But first, a message from today’s newsletter sponsor:
Easy setup, easy money
Making money from your content shouldn’t be complicated. With Google AdSense, it isn’t.
Automatic ad placement and optimization ensure the highest-paying, most relevant ads appear on your site. And it literally takes just seconds to set up.
That’s why WikiHow, the world’s most popular how-to site, keeps it simple with Google AdSense: “All you do is drop a little code on your website and Google AdSense immediately starts working.”
The TL;DR? You focus on creating. Google AdSense handles the rest.
Start earning the easy way with AdSense.
Ok, back to the value:
Last Tuesday, I spent 4 hours doing something I can't delegate to AI:
Setting up Google Tag Manager for multiple client accounts, configuring Facebook Conversion API tracking, connecting each GTM container to Google Analytics, and building custom attribution models.
Could I have asked AI to write me a guide? Sure.
Could AI actually DO it? Not even close.
Here's what AI can't handle (yet):
→ Navigating multi-platform authentication flows across different client accounts
→ Making judgment calls on custom conversion event mapping
→ Troubleshooting when Meta's API throws random errors at 2 AM → Adapting naming conventions based on each client's existing infrastructure
This is what 25+ years of technical marketing experience looks like in practice.
WHY THIS MATTERS FOR YOU
If you're in my community, you're probably either:
A marketer wondering if AI will replace you
A founder wondering if you still need fractional CMO services
An agency owner wondering how to position your value
Here's the truth for all three:
For Marketers: AI won't replace you if you move "up the stack" from execution to strategic architecture. Learn to build the systems AI executes within.
For Founders: You don't need more AI tools. You need operators who know how to architect revenue systems that AI can't replicate from a prompt.
For Agency Owners: Your competitive advantage is combining AI-powered execution with strategic human oversight. That's the winning formula for 2026.
Here's something I haven't shared publicly:
When I was at PetDx (BioTech company), we generated 30,000+ qualified leads over 2 years. The campaign automation? AI could have handled 60% of that.
But the strategic decisions that drove those results?
Choosing which conversion events to prioritize
Deciding when to kill underperforming campaigns
Reallocating budget mid-quarter based on sales team capacity
Building custom lead scoring models that aligned with clinic buying behavior
That was pure human pattern recognition from managing $1M+ budgets under pressure.
Can't prompt-engineer that. Not yet.
ACTION ITEM FOR THIS WEEK
Ask yourself: "Am I doing work AI could automate, or work AI can't replicate?"
If it's the former, start moving up to strategic thinking ASAP.
If it's the latter, double down. That's your moat.
WHAT'S NEXT
I'm working on something for the community around this exact topic:
"The 10 Marketing Skills AI Will Never Replace (And How to Master Them)"
Dropping next week exclusively for paid members.
If you're not in yet → now's the time.
The Revenue Ronin 🥷 ⚔️ Discipline. 📊 Data. 🎯 Results.
P.S. - Hit reply and tell me: What's one marketing task you do that AI definitely can't handle? I'm collecting these for the masterclass.
Get involved
Join The Revenue Ronin Community
If you’re serious about growing your revenue faster, smarter, and with fewer mistakes, this is where it happens.
Inside, you’ll get access to advanced playbooks, private strategy calls, and real-time client breakdowns that don’t make it to the public feed.
Stop playing solo. Build with elite operators who move with purpose.
Product Feature
The Revenue Ronin Playbook
Skip The Guesswork. Start With The Framework.
Get plug-and-play templates and systems to scale your marketing — straight from the campaigns that worked.
30+ pages of proven strategies you can execute this week.
Every Ronin Needs His Platform.
I run everything on Beehiiv. It’s built for creators who move fast and want full control of their growth.
Use my link and get 30 days free + 20% OFF for 3 months.
You start your journey, and I earn 50% commission for 12 months.
Simple. Clean. Mutual win.
The Revenue Ronin Testimonials
