Got a question for you:

How much time are you wasting trying to convince browsers to become buyers?

If you're like most marketers and founders, the answer is: way too much.

Here's a truth bomb that changed everything for me:

97% of people aren't ready to buy what you're selling right now.

Only 3% are actively looking.

And that's not a problem - that's your biggest opportunity.

Let me explain...But first, a special message from today’s sponsor.

While many businesses are solving problems at lightspeed, their payroll systems seem to stay stuck in the past. Deel's free Payroll Toolkit shows you what's actually changing in payroll this year, which problems hit first, and how to fix them before they cost you. Because new compliance rules, AI automation, and multi-country remote teams are all colliding at once.

Check out the free Deel Payroll Toolkit today and get a step-by-step roadmap to modernize operations, reduce manual work, and build a payroll strategy that scales with confidence.

Download the Toolkit for free today

The Wrong Game: Spending all your energy trying to convince the 97% who aren't ready. Chasing everyone. Burning budget on unqualified leads. Getting frustrated when "nobody's buying."

The Right Game: Identifying the 3% who are already looking to buy and making it STUPID EASY for them to purchase from you.

This shift in thinking generated:

Before someone becomes a buyer, they need ALL FOUR of these:

1. BUDGET They have money allocated and approved. If they don't have budget RIGHT NOW, they're a browser.

2. AUTHORITY The right decision-makers are in the room. No more "I need to check with my boss" nonsense.

3. TIMING They're ready to move NOW. Not next quarter. Not "someday." NOW.

4. NEED They have an urgent pain point that demands solving. Nice-to-have doesn't cut it.

Miss even ONE of these? You're wasting time.

Here's what I track religiously in every CRM:

Pricing Page Visits: Multiple visits to your pricing page = HIGH buying intent. Browsers don't care about pricing. Buyers study it.

Time on Site: 5-10 minutes = engaged buyer 30 seconds = casual browser

Question Types: Browsers ask: "What do you do?" Buyers ask: "When can we start?" and "How does implementation work?"

Email Engagement: Opens + clicks consistently = warming up No engagement = not ready yet

Here's a harsh truth:

Every extra step you make someone take = 50% drop-off rate.

Long application? Lost half your buyers. 5 clicks to purchase? Lost 75% of buyers. Complicated pricing? Lost 90% of buyers.

Make it ONE CLICK.
Make it STUPID SIMPLE.
Remove ALL friction.

Stop posting the same content everywhere. Each platform has different user intent:

X (Twitter) = Information and news platform
Instagram = Visual storytelling and entertainment
LinkedIn = High-ticket B2B relationships
TikTok = Entertainment first, education second

Understand WHY people are on each platform, then tailor your approach accordingly.

The aggressive Jordan Belfort tactics are DEAD.

Why?

Because today's buyers have:
✓ AI to research you instantly
✓ Reviews everywhere
✓ Unlimited information access
✓ Zero tolerance for BS

What works now:

In your CRM (or even a spreadsheet):

List 1: BUYERS → People who've purchased → VIP clients → High engagement, all 4 qualification pillars

List 2: EVERYONE ELSE → Browsers → Subscribers → Followers

Send different messages to each group.

Your buyers get exclusive access and special treatment. Your browsers get nurturing content until they're ready.

Never confuse the two.

You can be busy all day and still be broke.

Before you do ANYTHING in your business today, ask:

"Is this action moving me toward a SALE?"

Posting generic content? Maybe. Engaging with qualified prospects? YES. Following up with warm leads? ABSOLUTELY. Creating another course nobody asked for? NO.

Focus on closest-to-cash activities.

Want to know my secret weapon?

I spent 8 months giving away FREE value - masterminds, frameworks, templates, coaching - before I ever asked anyone to invest in The Revenue Ronin community.

Why?

Because when you prove you can deliver results BEFORE someone pays you, the decision to buy becomes obvious.

Month 1-8: Free value, free value, free value
Month 9: "Hey, I'm building something special.
Want in?"
Result: People are EXCITED to join because they've already experienced transformation

Compare that to: Day 1: "Buy my course!"
Result: Crickets.

Everything I do is built on three pillars:

⚔️ DISCIPLINE - Systematic execution, not motivation
📊 DATA - Analytics-driven decisions, not gut feelings
🎯 RESULTS - Revenue outcomes, not vanity metrics

This isn't theory.
This is battle-tested methodology that's generated results across:

Stop trying to convert everyone.

Start identifying the 3% who are already looking.

Make buying frictionless.

Lead with heart.

Back it with data.

That's how you build a predictable revenue machine.

Ready to go deeper?

Join The Revenue Ronin community where we break down these frameworks in real-time, study case studies from $1M-$100M companies, and help you implement them in YOUR business.

JOIN THE REVENUE RONIN →

Or if you want instant strategic insights without the $10K+/month fractional CMO retainer, check out Revenue Ronin AI:

TRY REVENUE RONIN AI →

To your revenue,

Justin "Results" French Founder, The Revenue Ronin

P.S. - If this email helped you, hit reply and let me know. I read every response.

P.P.S. - Forward this to one founder or marketer who needs to hear it. They'll thank you later.

P.S. — If you're spending $5K+/month on marketing and can't definitively track ROI... your engine needs rebuilding now - book a Marketing Profitability Review Today here

The Revenue Ronin 🥷
⚔️ Discipline. 📊 Data. 🎯 Results.

Join The Revenue Ronin Community HERE »>-

Get involved

If you’re serious about growing your revenue faster, smarter, and with fewer mistakes, this is where it happens.
Inside, you’ll get access to advanced playbooks, private strategy calls, and real-time client breakdowns that don’t make it to the public feed.
Stop playing solo. Build with elite operators who move with purpose.

Skip The Guesswork. Start With The Framework.

Get plug-and-play templates and systems to scale your marketing — straight from the campaigns that worked.
30+ pages of proven strategies you can execute this week.

I run everything on Beehiiv. It’s built for creators who move fast and want full control of their growth.
Use my link and get 30 days free + 20% OFF for 3 months.
You start your journey, and I earn 50% commission for 12 months.

Simple. Clean. Mutual win.