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Hello Fellow Ronins

Quick question before we dive in:

Would you rather manage PEOPLE or PROJECTS?

Before we reveal the results of the poll, here is a quick message from our newsletter sponsor.

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Ok, thank you, now back to the poll.

We asked this in our Startup Circle space yesterday.

83% said projects.

And I get it. People are unpredictable. Projects have clear endpoints. Managing humans feels messy.

But here's the reality nobody talks about:

You can't build a $25K/month business managing projects alone.

Let me tell you what I learned the hard way...

THE PROGRESSION THAT CHANGED EVERYTHING

I've managed:

  • 50 technicians in my IT business

  • 8-person CMO teams at multiple companies

  • Now? 3 people + AI agents running fractional CMO services

What changed wasn't the number of people.

It was the SYSTEMS.

Before you can lead people effectively, you need three things in place:

1/ Manage Yourself First

Are you organized? Do you show up prepared? Do you have your talking points ready?

If your stuff isn't together, your team's won't be either.

2/ Learn to Sell Yourself

You're the first product people buy.

Before you can lead a team, you need to master the fundamentals:

  • Do they have Budget?

  • Do they have Authority to decide?

  • Is the Timing right?

  • Is there a real Need (pain point)?

If the answer to any of these is "no," then "no" just means "not right now."

3/ Build Systems That Scale

Here's where the Three Pillars come in:

⚔️ DISCIPLINE

  • Weekly check-ins on projects

  • Clear accountability for deliverables

  • Quality control on ALL work (yes, even AI outputs)

📊 DATA

  • Track what matters (revenue, conversions, ROI)

  • Data has no emotions

  • Make decisions based on metrics, not feelings

🎯 RESULTS

  • Revenue outcomes are the only scoreboard

  • No vanity metrics

  • Did the needle move or not?

THE FRAMEWORK IN ACTION

Here's what happened this week in our community:

Kevin's Win: A client reached out and OFFERED to pay him more. Why? Because the results were there. Value > Price every single time.

Newsletter Growth: Multiple members hit profitability on their newsletters using the $5/day X ads strategy we discussed.

Speaking Opportunities: Danielle landed a 210-person speaking gig that came from a previous 20-minute talk. Visibility + credibility = profitability.

These didn't happen by accident.

They happened because of SYSTEMS.

HERE'S WHAT YOU NEED TO DO

If you're stuck at $5K-$10K/month:

You're probably still doing all the execution yourself.

Ask yourself:

  • What can I delegate?

  • What should I delegate?

  • What's the best use of MY time?

My current focus:

  • Fractional CMO advisory (high-leverage conversations)

  • Converting audits to proposals (revenue-generating activities)

  • Leading the team (not building campaigns)

What I delegated:

  • Ad campaign execution

  • Social media management

  • Newsletter production

The result?

Clear path to $25K/month by end of Q1.

Thats the Outcome.

I don’t do goals.

THE HARD TRUTH

Most people stay stuck because they:

Don't ask for the sale
Don't manage themselves first
Don't invest in building a team
Don't delegate what they can afford to

The progression is simple:

  1. Manage yourself

  2. Sell yourself

  3. Manage projects

  4. Lead people

  5. Scale revenue

Where are you in this progression?

Hit reply and let me know. I read every response.

ONE MORE THING...

Last Saturday, I ended up in the ER. Heart rate at 220 BPM. Supraventricular tachycardia.

Scared the heck out of me.

Wake-up call: Health is wealth.

You can't lead others if you don't take care of yourself first.

So here's my ask:

Whatever you're building, don't sacrifice your health for it.

Progress over perfection. Always.

Ready to scale past your current ceiling?

Join us in The Revenue Ronin community where we're building the discipline, analyzing the data, and driving the results that matter.

Community pricing goes up soon. Get in now while rates are still accessible.

Stay hungry. Stay humble.

Justin "Results" French Founder, The Revenue Ronin

P.S. New members get access to:

  • Weekly group mastermind calls

  • Revenue strategy frameworks

  • Direct access to me for questions

  • 90-day money-back guarantee (on select plans)

No risk. All upside.

The Revenue Ronin 🥷
⚔️ Discipline. 📊 Data. 🎯 Results.

🥷 Justin "Results" French
The Revenue Ronin
Fractional CMO | Community Builder | Sales & Marketing Mastery

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