
Hello Fellow Ronins
Quick question before we dive in:
Would you rather manage PEOPLE or PROJECTS?
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Ok, thank you, now back to the poll.
We asked this in our Startup Circle space yesterday.
83% said projects.
And I get it. People are unpredictable. Projects have clear endpoints. Managing humans feels messy.
But here's the reality nobody talks about:
You can't build a $25K/month business managing projects alone.
Let me tell you what I learned the hard way...
THE PROGRESSION THAT CHANGED EVERYTHING
I've managed:
50 technicians in my IT business
8-person CMO teams at multiple companies
Now? 3 people + AI agents running fractional CMO services
What changed wasn't the number of people.
It was the SYSTEMS.
Before you can lead people effectively, you need three things in place:
1/ Manage Yourself First
Are you organized? Do you show up prepared? Do you have your talking points ready?
If your stuff isn't together, your team's won't be either.
2/ Learn to Sell Yourself
You're the first product people buy.
Before you can lead a team, you need to master the fundamentals:
Do they have Budget?
Do they have Authority to decide?
Is the Timing right?
Is there a real Need (pain point)?
If the answer to any of these is "no," then "no" just means "not right now."
3/ Build Systems That Scale
Here's where the Three Pillars come in:
⚔️ DISCIPLINE
Weekly check-ins on projects
Clear accountability for deliverables
Quality control on ALL work (yes, even AI outputs)
📊 DATA
Track what matters (revenue, conversions, ROI)
Data has no emotions
Make decisions based on metrics, not feelings
🎯 RESULTS
Revenue outcomes are the only scoreboard
No vanity metrics
Did the needle move or not?
THE FRAMEWORK IN ACTION
Here's what happened this week in our community:
Kevin's Win: A client reached out and OFFERED to pay him more. Why? Because the results were there. Value > Price every single time.
Newsletter Growth: Multiple members hit profitability on their newsletters using the $5/day X ads strategy we discussed.
Speaking Opportunities: Danielle landed a 210-person speaking gig that came from a previous 20-minute talk. Visibility + credibility = profitability.
These didn't happen by accident.
They happened because of SYSTEMS.
HERE'S WHAT YOU NEED TO DO
If you're stuck at $5K-$10K/month:
You're probably still doing all the execution yourself.
Ask yourself:
What can I delegate?
What should I delegate?
What's the best use of MY time?
My current focus:
Fractional CMO advisory (high-leverage conversations)
Converting audits to proposals (revenue-generating activities)
Leading the team (not building campaigns)
What I delegated:
Ad campaign execution
Social media management
Newsletter production
The result?
Clear path to $25K/month by end of Q1.
Thats the Outcome.
I don’t do goals.
THE HARD TRUTH
Most people stay stuck because they:
❌ Don't ask for the sale
❌ Don't manage themselves first
❌ Don't invest in building a team
❌ Don't delegate what they can afford to
The progression is simple:
Manage yourself
Sell yourself
Manage projects
Lead people
Scale revenue
Where are you in this progression?
Hit reply and let me know. I read every response.
ONE MORE THING...
Last Saturday, I ended up in the ER. Heart rate at 220 BPM. Supraventricular tachycardia.
Scared the heck out of me.
Wake-up call: Health is wealth.
You can't lead others if you don't take care of yourself first.
So here's my ask:
Whatever you're building, don't sacrifice your health for it.
Progress over perfection. Always.
Ready to scale past your current ceiling?
Join us in The Revenue Ronin community where we're building the discipline, analyzing the data, and driving the results that matter.
Community pricing goes up soon. Get in now while rates are still accessible.
Stay hungry. Stay humble.
Justin "Results" French Founder, The Revenue Ronin
P.S. New members get access to:
Weekly group mastermind calls
Revenue strategy frameworks
Direct access to me for questions
90-day money-back guarantee (on select plans)
No risk. All upside.
The Revenue Ronin 🥷
⚔️ Discipline. 📊 Data. 🎯 Results.
🥷 Justin "Results" French
The Revenue Ronin
Fractional CMO | Community Builder | Sales & Marketing Mastery
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