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Hello Fellow Ronins
Just wrapped up an incredible community call (despite fighting a cold—the Ronin never stops 🥷).
Topic: How are you tracking your success metrics?
But first, a quick message from today’s newsletter sponsor.
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Now, Real talk: Most of you are tracking the wrong things.
Here's What We Covered:
1. The One-Thing Rule (Andy's Framework)
Stop trying to do 20 things at once. Your to-do list is killing your productivity.
The fix:
Pick ONE thing from your list
Eliminate everything that guarantees failure
Execute that one thing until complete
Repeat
Not complicated. Just difficult.
2. Work Backwards from Revenue (Jason's Strategy)
Most people track: impressions → clicks → leads → maybe revenue
Elite operators track: revenue → then reverse engineer what created it
If revenue isn't flowing, the actions are wrong. Change them.
3. The Three A's (Danielle's Framework)
→ AWARENESS: You can't fix what you don't see → ACCEPTANCE: Acknowledge reality (not approval) → ACTION: Execute on what you understand
Without awareness, you're running blind.
Real Example from a $20K/Month Campaign:
Client was burning money on Facebook ads. Getting thousands of leads. Revenue? Flat.
The problem:
Using native Facebook lead forms
No quality scoring
Broken attribution
Sales team drowning in garbage leads
The fix:
Direct to landing page
Proper lead qualification
Automated routing
Quality + quantity optimization
Result: 40% reduction in cost-per-qualified-lead.
Newsletter Metrics Starter Pack:
If you're building a newsletter (which you should be), track these three:
Subscriber Growth: Is it growing or dying?
Open Rate: 20%+ is solid (industry standard)
Click-Through Rate: Are they taking action?
Everything else is noise.
The 7-Day Test:
Here's the uncomfortable truth...
If someone analyzed your last 7 days without knowing you, would they believe you're serious about your goals?
Your calendar doesn't lie. Your bank account doesn't lie. Your actions don't lie.
Only your words do.
What's Next:
Want to dive deeper into these frameworks? We're hosting these community calls every Tuesday and Thursday at 6:45 AM PT in the Revenue Ronin community, and Monday/Wednesday/Friday in the Startup Circle community.
Plus, you get access to all recordings, transcripts, and exclusive frameworks.
(Prices going up January 2026. Join now!) Join 35+ others on the journey towards Sales & Marketing Mastery
Or keep getting weekly tactical frameworks in this newsletter (always free).
This Week's Action Item:
Audit your current metrics. Ask yourself:
Am I tracking activities or results?
Do these metrics tie to revenue?
What would I change if I worked backwards from my revenue goal?
Reply to this email and let me know what you discover. I read every response.
Stay disciplined. Stay data-driven. Stay focused on results.
⚔️📊🎯
Justin "Results" French Founder, The Revenue Ronin
P.S. - Special shoutout to everyone who showed up on today's call: Andy, Will, Jason, Christelle, Danielle, Antonio, Hoops, Netta, Timo, and the pink ronin herself, Trisha. This community is something special.
Links:
🔗 Revenue Ronin Community: https://buymeacoffee.com/justinrfrench/membership
🔗 Website: https://therevenueronin.com/
🔗 Book a Call: calendly.com/justinrfrench
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