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The real gap is between knowing and doing. Between wanting results and becoming the person who produces them every day.
In yesterday's session, we stripped away all the tactical noise and got to what actually matters.
And it's not another clever growth hack.
It's identity work.
The Be → Do → Have Framework
Most people reverse this. They wait to HAVE the money before they DO the things, hoping it will help them BE successful.
Winners flip it:
BE - Decide who you are and who you serve. Own that identity.
DO - From that place, show up in aligned action every day.
HAVE - Let the results compound as a byproduct.
When your identity shifts, behavior naturally follows.
If you truly see yourself as a writer, you publish.
If you see yourself as a founder, you sell.
If you see yourself as a high-value expert, you stop undercharging.
Behind-The-Scenes: What's Working Right Now
Christel's Data Play:
She pulled her top 100 most engaged subscribers using a custom formula (tenure + open rate + click rate). Now she can:
Tag them as a Dream 100 segment
Ask deeper questions about their problems
Make targeted, higher-value offers
That's not "cool tech." That's profit work.
The $15M Revenue, $0 Profit Story:
We discussed a founder doing massive top-line numbers with zero profit. High revenue doesn't mean anything if there's no margin.
Real profitability comes from:
Pricing aligned with your value
Retention over acquisition (existing customers are cheaper)
Simple upsells (like $5 laundry service signs, firewood bundles)
The Platform Risk Lesson:
One member lost his main booking channel because political posting triggered a report. The lesson: Your customers aren't buying your politics. Platforms are rented land. Your email list is the only owned asset.
Your Practical Takeaway This Week
Pick ONE:
If you struggle with consistency:
Write a one-line identity statement: "I am a professional who ships valuable work every day."
Ask every morning: "What would this version of me do today?" Then do that first.
If you have an audience:
Pull your last 60 days of data. Identify your top 50 most engaged people.
Tag them. Ask them 3 questions about their current problems.
Make them a targeted offer.
If you're undercharging:
List your last 5 wins and the outcomes you created.
Set a new baseline fee that reflects that value (even if it feels uncomfortable).
Reserve "free" work for intentional philanthropy only.
The Revenue Ronin Methodology
⚔️ DISCIPLINE - Systematic execution over motivation
📊 DATA - Analytics-driven decisions always
🎯 RESULTS - Revenue outcomes over vanity metrics
Profit loves momentum. The time to act is now.
Ready to go deeper? Our next live mastermind call is this Thursday at 9 AM PT. Samurai members get direct access + custom strategy.
Not a member yet? Join here: [membership link]
Let's build,
Justin "Results" French
Founder, The Revenue Ronin
P.S. - If you implement ANY of these tactics this week, reply and tell me what happened. I read every response.
The Revenue Ronin 🥷
⚔️ Discipline. 📊 Data. 🎯 Results.
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🥷 Justin "Results" French
The Revenue Ronin
Fractional CMO | Revenue Growth Strategist | Community Builder
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