I need to tell you about what happened to me this week.

I lost a high-ticket client. It hurt. But instead of spiraling, I went back to the system — my Revenue Ronin OS dashboard — and looked at my prospect pipeline.

Sitting there, untouched for months, was a veterinarian lead. A warm contact from my biotech days where I generated 30,000 leads in two years.

One text message. That's all I sent.

His response? "Yeah, resend me the proposal. Let's keep the conversation going."

That deal was there THE WHOLE TIME. It just needed one follow-up.

And that's exactly what I broke down on our Wisdom Wednesday session: the F word that puts money in your bank account — FOLLOW UP.

Here's the framework I shared:

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

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THE MICRO COMMITMENT LADDER

You can't jump from a coffee meeting to a $5K retainer. The bridge is built with micro commitments — small yeses that create momentum.

→ Coffee meeting → they share pain points → Follow-up email → offer a $997 assessment → Assessment delivered → propose a 90-day pilot program → Pilot proves ROI → upsell to an annual contract

Each step is a micro commitment. Each yes makes the next yes easier.

THE ON-THE-SPOT BOOKING MOVE

This single tactic has put more money in my bank account than any ad campaign:

When you're on the phone or face to face, don't let them leave without the next step locked in.

Say: "You got your phone? Great. How does Friday at 10 work? Let's lock it in right now. What's the best email for you?"

Notice the language — "best email" and "best phone number." People have multiple. You want the one they actually check.

THE NUMBERS DON'T LIE

Google's data says it now takes 50–100 touch points to convert a prospect. That's up from 20–40 just a few years ago.

Most ecommerce brands that Echelonn audits have the same issues. Wasted spend hiding in campaign structure. Feed problems killing Shopping performance. Broken tracking leading to bad decisions. They’ve seen it all across 300+ accounts. Book a free audit and they’ll show you exactly where the gaps are.

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Your CRM handles the automated stuff. But the human element — the call, the text, the check-in, the testimonial video sent at the right moment — that's what closes.

One of our Startup Circle members shared that he followed up with a single prospect for 2 years. That persistence? Nearly $200K in commissions.

YOUR ASSIGNMENT THIS WEEK:

Open your pipeline right now. Find 3 leads you haven't touched in 30+ days. Send each one a follow-up message today. Not tomorrow. Today.

The deals are already there. They're waiting for you to follow up.

At the end of our lives, we will ask ourselves 4 simple questions. Did I live? Did I love? Did I matter? Did I make a difference? Keep making a difference. Build that mind. Build that body. Build that business. Build that bank account. But most importantly — build that legacy. Stay healthy. Stay hungry. Stay humble.

See you at the top!

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