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Hello Fellow Ronins,
This morning's Wisdom Wednesday mastermind session hit different.
I want to take you inside it — because the conversations that happen in these rooms are the ones that don't make it to your LinkedIn feed.
Here's who was in the space:
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Ok, back to it.
Daz — just launched his psychotherapy practice after years in corporate. Already has 10 clients. His supervisor told him: "Some people don't even have any." He did it by showing up in community spaces, learning out loud, and moving before he felt "ready."
Christel — pulled off a fully sponsored, 15-person female founder mastermind event in THREE weeks. Venue. Food. Photography. Beauty bar. All covered. The secret? Years of trust-building that activated when the timing was right.
Danielle — just accepted a keynote speaking slot at the biggest conference of her career. She didn't pitch for it. They came to her. After 2 years of consistent flywheel-building.
Andy — started building a formal board of directors for his consulting firm. Expected to sell potential members on joining. Instead, they started pitching their credentials to him. Authority changes the dynamic.
So what does all of this have to do with YOUR business model?
Everything.
Here's what I want you to take from this:
1. Your business model needs 3 price points — always.
High ticket. Mid ticket. Low ticket.
Different people are in different places financially. Different stages of trust. Different urgency levels. If you only have one offer, you're leaving 2/3 of your market on the table.
Pull out the right offer at the right time for the right person. That's the whole game.
2. Follow the money — but follow the right money.
Who has the budget for what you deliver? What industries are recession-proof? What sectors will be slower to adopt AI (meaning humans still hold the value)?
Your skill set doesn't change. But the market you're selling into can make you rich or broke. Choose wisely.
3. Testimonials are your highest-ROI marketing investment.
(Speaking of testimonials, listen to what Will had to say about the paid Revenue Ronin Membership Community) 😉 If you are ready to start building your revenue up, become a Ronin Today here → (prices keep going up)
My most successful campaigns over 20 years? Testimonial videos. User-generated content. Client transformation stories.
Before they worked with you → After they worked with you.
That's your best ad. That's what builds trust at scale. And trust converts.
The formula I keep coming back to:
Greater Trust = Greater Conversions.
Not more ads. Not better copy. Not another funnel.
TRUST. Built over time. Consistently.
80% of success is showing up. The other 20% is executing the right things at the right time.
One more thing:
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These conversations are happening every single week. And the entrepreneurs inside are making moves because of them.
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Keep building. Keep showing up. Progress over perfection. ⚔️
— Justin "Results" French The Revenue Ronin
P.S. Our monthly Ask The Revenue Ronin Anything Zoom call is coming up for all members. Bring your toughest marketing, sales, or business model questions. I'll answer everything live. Details in the community group.
🥷 The Revenue Ronin
⚔️ Discipline. 📊 Data. 🎯 Results.
💬 REPLY TO THIS EMAIL
I read every reply.
What's your biggest obstacle to earning your first dollar outside corporate? Tell me. I'll answer.
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