Had a conversation this morning that I need to share with you.

Because if you're anything like the 30+ entrepreneurs on that call, you're probably making the same mistake I was making last year.

You think you're aligned.

You're not.

Here's the test: But first, please check out today’s amazing newsletter sponsor. You may have heard of Hubspot (I’ve used them on and off for 15 years)

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Ok, now back to the test: Imagine you're walking through snow toward the North Pole.

You're headed north. Or so you think.

But when you look back at your footprints… you're actually drifting 10 degrees east.

That's what's happening to your business right now.

You THINK you're focused on revenue.
But your actions show you're chasing vanity metrics.

You THINK you're building systems.
But you're really just responding to fires.

You THINK you're making progress.
But you're actually running in circles.

The Alignment Framework That Changes Everything (Thanks Will & Christel) 🥷:

1. Clarity - Where exactly are you going? (Not vague. Specific.)
2. Conviction - Do you BELIEVE you'll get there? (Faith alone isn't enough.)
3. Commitment - Are you willing to burn the boats? (Eliminate alternatives.)
4. Consistency - Are you showing up EVERY day? (Not when motivated.)

= Inevitability

The Speed to Lead Principle:

Inbound lead comes in.

You respond in 5 minutes? High close rate.
You wait 24 hours? 80% of deals die.

It's not just about speed.

It's about training yourself to be the kind of person who ACTS immediately.

Behind the Scenes: This Week's Wins

Our community is crushing it:

→ Andy published his book (2 hours to write, 3 weeks to edit)
→ Will's members hit 98.7% accountability (31 days straight, including Christmas)
→ Timo launched his 90-day product (exclusive to founders first)
→ Yvonne built her flagship "Creator to CEO" program
→ JanCarolos closed a fractional COO deal
→ I re-signed a client for a year at HIGHER rates

The Pattern?

We all followed the same framework:

⚔️ DISCIPLINE - Ship even when imperfect
📊 DATA - Track what actually moves the needle
🎯 RESULTS - Revenue first, vanity metrics never

The Homework for This Week:

Watch this 5-minute video on the Three Pillars of Media Domination:

Understand the difference between:
→ Owned Media (your assets)
→ Earned Media (others talking about you)
→ Paid Media (strategic spend)

The Brutal Question:

Are you playing to WIN? Like this sponsor?

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Or playing not to LOSE?

Because if you're in this community, hobbies masquerading as businesses aren't welcome.

We're building revenue engines.
Not passion projects.

Let's go get it this week.

To your inevitable success,

Justin "Results" French
Founder, The Revenue Ronin
⚔️ Discipline. 📊 Data. 🎯 Results.

P.S. - If you're not in the paid community yet but want the accountability framework that's generating 98.7% consistency scores, reply to this email. Let's talk about the Samurai tier ($97/month with 90-day money-back guarantee).

The Revenue Ronin 🥷
⚔️ Discipline. 📊 Data. 🎯 Results.

Join The Revenue Ronin Community HERE »>-

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