If you said anything above 10%, I need you to sit down for this.

But first, a word from today’s AI sponsor

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Ok, now back to the reveal: It's 3%.

Three percent.

That's it. That's the number. Out of every 100 people who see your offer, your content, your pitch — only 3 are in buying mode.

Now here's where most entrepreneurs screw up: They chase all 100 people the same way. Same pitch. Same urgency. Same energy. And then they wonder why their close rate is in the toilet.

THE 97/3 FRAMEWORK:

For the 3% ready NOW: → Precision targeting → Retargeting ads (more on this below) → Direct offers with clear CTAs → Close them while they're hot

For the 97% who aren't ready YET: → Email nurture sequences (you're reading one right now) → Consistent value-driven content → Community engagement → Relationship building — online AND offline

THE RETARGETING PLAY NOBODY'S RUNNING:

I launched a new ads campaign for a client this week. Full funnel visibility. Every touchpoint tracked from A to Z.

Leads started coming in on DAY ONE.

How? Retargeting ads.

Here's the move: You install a tracking pixel on your website (Facebook, Google, LinkedIn — wherever your audience lives). As people visit your site but don't convert, they get added to your retargeting audience. Then you serve them specific ads that bring them back.

The results? Higher click-through rates. Lower cost-per-lead. Faster conversions.

This is the single lowest-hanging fruit in paid media. And 90% of companies either don't do it, or have it set up wrong.

THE OFFER STACK:

One more thing from today's mastermind that I want you to implement immediately:

You need THREE offers ready at all times:

Always start by presenting high ticket. If they can't swing it, you have options ready. Meet people where they're at. Get the quick win. Build trust. Then scale the relationship.

And here's the pro tip that pays for itself: If someone's not a fit, ALWAYS ask for a referral. "Who do you know that might benefit from this?" Warm referrals are the most powerful form of marketing. Period.

YOUR ACTION ITEMS:

Companies don't plan to fail — they fail to plan.

Build the system. Trust the process. The results follow.

Talk soon,

Justin "Results" French Founder, The Revenue Ronin ⚔️ Discipline. 📊 Data. 🎯 Results.

Attio is the AI CRM with conversational AI built directly into your workspace. Every morning, Ask Attio handles my prep:

All in seconds. No searching, no switching tabs, no manual updates.

Ready to scale faster?

Start now →

P.S. — If you want me to audit your retargeting setup and marketing funnel, check out Revenue Ronin AI at https://revenueronin.ai/ — it's the $47-$97 alternative to a $10K/month fractional CMO. Available 24/7 with 20+ years of frameworks built in.

P.S.S. — If you know a founder or CEO who needs marketing that actually generates revenue (not just burns budget), forward this email to them. One introduction could change everything.

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