Hello Fellow Ronins
I need to tell you something that might sting a little.
But it's the truth. And you deserve the truth.
But first, a quick message from our Newsletter Sponsor.
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The result: agents that do the busywork while your team focuses on growth.
Most entrepreneurs quit too early.
Not because they're lazy. Not because they lack talent.
But because they confuse ACTIVITY with PROGRESS.
On this morning's Momentum Monday mastermind, we had 50+ builders show up. And the conversation that emerged changed everything.
Here's what we uncovered:
The 5-year rule is real.
Work 5 years like most people won't, so you can live the rest of your life like most people can't.
But here's the part everyone misses...
It's not about grinding 16-hour days.
It's not about sacrificing your family.
It's not about burnout and exhaustion.
It's about SYSTEMS.
One member shared his story. He tried building a business 3 times. Each time, he'd go hard for 2-3 months, then quit.
Sound familiar?
The breakthrough came when he realized: "Commitment without systems is just motivation in disguise."
This time, he built infrastructure FIRST: → Email capture that runs automatically
→ Content creation that takes 30 minutes, not 3 hours
→ Sales processes that convert without him
Result? 20+ days of unbroken execution. First paying customers. Momentum building.
That's the difference.
So here's my challenge for you:
For the next 90 days, focus on 2-3 things:
Build your email list (this is your #1 asset)
Create one systematic content workflow
Track revenue, not vanity metrics
At the end of 90 days, ask yourself: Do I have more money in my bank account?
That's the ultimate test.
Behind The Scenes:
On this week's call, we also discussed:
Why finding your "inner platypus" is your biggest advantage
The 3% rule for lead generation (and why 97% of your audience isn't ready to buy)
How to use testimonials to do the selling for you
The difference between being aggressive vs having conviction
If you missed it, catch the replay here: [Link]
Remember:
⚔️ DISCIPLINE: Systems beat motivation
📊 DATA: Analytics beat emotions
🎯 RESULTS: Revenue beats vanity
You've got this.
Keep building that mind, that body, that business, that bank account—but most importantly, that legacy.
Stay hungry. Stay humble.
— Justin "Results" French
Founder, The Revenue Ronin
P.S. Want to accelerate your results? Join us for the next Momentum Monday. Every Monday, 5am PST. Free for Ronin community members. [Join here]
The Revenue Ronin 🥷
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