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Hello Fellow Ronins

I need to tell you something that might sting a little.

But it's the truth. And you deserve the truth.

But first, a quick message from our Newsletter Sponsor.

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Most entrepreneurs quit too early.

Not because they're lazy. Not because they lack talent.

But because they confuse ACTIVITY with PROGRESS.

On this morning's Momentum Monday mastermind, we had 50+ builders show up. And the conversation that emerged changed everything.

Here's what we uncovered:

The 5-year rule is real.

Work 5 years like most people won't, so you can live the rest of your life like most people can't.

But here's the part everyone misses...

It's not about grinding 16-hour days.
It's not about sacrificing your family.
It's not about burnout and exhaustion.

It's about SYSTEMS.

One member shared his story. He tried building a business 3 times. Each time, he'd go hard for 2-3 months, then quit.

Sound familiar?

The breakthrough came when he realized: "Commitment without systems is just motivation in disguise."

This time, he built infrastructure FIRST: → Email capture that runs automatically
→ Content creation that takes 30 minutes, not 3 hours
→ Sales processes that convert without him

Result? 20+ days of unbroken execution. First paying customers. Momentum building.

That's the difference.

So here's my challenge for you:

For the next 90 days, focus on 2-3 things:

  1. Build your email list (this is your #1 asset)

  2. Create one systematic content workflow

  3. Track revenue, not vanity metrics

At the end of 90 days, ask yourself: Do I have more money in my bank account?

That's the ultimate test.

Behind The Scenes:

On this week's call, we also discussed:

  • Why finding your "inner platypus" is your biggest advantage

  • The 3% rule for lead generation (and why 97% of your audience isn't ready to buy)

  • How to use testimonials to do the selling for you

  • The difference between being aggressive vs having conviction

If you missed it, catch the replay here: [Link]

Remember:

⚔️ DISCIPLINE: Systems beat motivation
📊 DATA: Analytics beat emotions
🎯 RESULTS: Revenue beats vanity

You've got this.

Keep building that mind, that body, that business, that bank account—but most importantly, that legacy.

Stay hungry. Stay humble.

— Justin "Results" French
Founder, The Revenue Ronin

P.S. Want to accelerate your results? Join us for the next Momentum Monday. Every Monday, 5am PST. Free for Ronin community members. [Join here]

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