Today's mastermind space hit different.

We went deep on offer structure, pricing psychology, and why most entrepreneurs are leaving millions on the table.

But I want to share something I didn't mention in the space...

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Ok, now back to what i didn’t share on the space.

The year I almost quit.

Year 1 of building The Revenue Ronin online, I made $0.

Not a single dollar from X. Not a single dollar from the community.

I had a couple of agency clients too, but the "build in public" thing? It was brutal.

8-10 months before I made my first dollar on 𝕏 . And you know who that first dollar came from?

Dan Ryan. Our first ever Ronin.

I made an offer in a space. He said yes immediately. $47/month.

I almost cried.

Not because of the $47. Because someone believed in what I was building.

Fast forward to today:

40+ Ronins in the community
Multiple high-ticket fractional CMO clients
$100M+ generated for clients & employers over 20 years
Daily spaces with hundreds of engaged builders

But here's what I want you to understand:

The 3-tier offer framework I shared today? It only works if you have the DISCIPLINE to stick with it long enough.

THE FRAMEWORK BREAKDOWN (Deeper Than We Went in the Space):

High-Ticket ($5K-15K/month):

This establishes your expertise level. Even people who can't afford it see you differently once they know this is where you operate.

My fractional CMO engagements:

Mid-Ticket ($3K-$5K/ month):

This is your growth engine. Companies that have validated their model but need frameworks to scale.

Example from today's space: Will Carter's $250/month accountability system.

He's targeting solopreneurs earning $5K-$20K/month where execution instability is the most expensive problem.

BRILLIANT positioning.

Low-Ticket ($20-97/month):

This is your community builder. Your reputation amplifier. Your future high-ticket pipeline.

The Revenue Ronin community started at $20/month. Now we have members at $97/month getting monthly 1-on-1 calls.

Some will scale into fractional CMO clients. Some won't. And that's perfect.

Most AI tools chat. Gladly actually resolves. Returns processed. Tickets routed. Orders tracked. FAQs answered. All while freeing up your team to focus on what matters most — building relationships. See the difference.

Find out how

THE PSYCHOLOGY BEHIND IT:

Here's what most people miss:

People want to CHOOSE, not be SOLD.

This isn't theory. This is neuroscience.

Alex Hormozi talks about this in $100M Offers. The high and low ticket offers make the most money. The middle is where everyone else competes.

But you need all three.

THE BIGGEST MISTAKE (That I Made Too):

Trying to launch 3 offers before validating ONE.

Here's the right sequence:

Don't skip steps.

PRO TIPS FROM TODAY'S SPACE:

The Waitlist Strategy:

When demand exceeds capacity, create a waitlist immediately.

This does three things:

I'm at 2 clients from capacity right now. Q2 starts my waitlist.

The "Operationalize the Business" Close:

When someone asks why you need payment upfront, say:

"We need funds to operationalize the services. I have a team to pay, systems to set up, and we want to deliver results in 90 days or less. That requires investment upfront."

This reframes from "give me money" to "we're running a professional operation."

The Revenue Filter:

Ask every prospect: "What's your budget for this?"

The serious ones will tell you. The tire kickers will disappear.

Don't get played. Get paid.

BEHIND-THE-SCENES FROM YESTERDAY:

I mentioned this in the space, but let me elaborate:

I was on a call with a potential vendor for my agency client.

Within 10 minutes, I realized this could be a STRATEGIC PARTNERSHIP instead.

Here's what I did:

From vendor call to partnership proposal in 5 hours.

Why? Because I follow the revenue.

When you spot an opportunity, you MOVE. You don't wait. You don't overthink. You execute.

Money follows speed.

THE 10 C'S FRAMEWORK (EXPANDED):

I shared this quickly in the space, but here's the deeper breakdown:

Focus on these for 90 days. I guarantee you'll bring in more revenue.

If you're not, maybe it's month 4.

YVONNE'S QUESTION (That Hit Everyone):

"How do you manage when opportunities come fast and you're not sure you can handle the volume?"

This is real. This is the fear that stops most people.

Here's my answer:

And honestly? That fear is just your brain trying to keep you safe.

Will said it best: "Your brain isn't sabotaging you. It's correcting back to where it believes you belong."

The solution? Train yourself to be comfortable in discomfort.

Feel the fear. Take action anyway.

ANDY'S REALITY CHECK:

"Revenue change is going to happen. Accept it. The only question is: how do you operate in an environment that's always changing?"

This hit hard.

AI is already here. Job security is an illusion. The economy is shifting.

The only security is building something that's YOURS.

That's why The Revenue Ronin movement exists.

FOR THE SERIOUS BUILDERS:

If you read this far, you're serious.

Here's my challenge to you:

This is year 3 of my 5-year plan.

I'm not sprinting. I'm building for the long term.

But I'm also not sitting still. I'm executing daily. I'm moving fast on opportunities.

The bamboo principle:

Bamboo grows underground for 5-7 years before you see anything.

Then it shoots up 100 feet in one year.

Your business is the same.

Put in the work now. Trust the process. The results will compound.

Reply to this email and tell me:

I read every reply. And for the serious ones, I'll send you my offer structure template.

Keep building. Keep showing up. Keep making it happen.

Stay hungry. Stay humble. I'll see you at the top.

Discipline. Data. Results.

Justin "Results" French
Founder, The Revenue Ronin

P.S. - We're at 40 Ronins in the community. Join before prices go up again: https://buymeacoffee.com/justinrfrench/membership

P.P.S. - Tomorrow's space is "Wins of the Week" in the Startup Circle community. 6:45am Pacific. Put it on your calendar now.

🥷 Justin "Results" French
The Revenue Ronin
Fractional CMO | Community Builder | Sales & Marketing Mastery

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