Quick question: If I asked you right now to tell me your exact cost per acquisition for each marketing channel, could you?

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Ok, now back to the Value Bomb 💣

Not "I think it's around..." or "Google says..."

I mean precise, verified, bank-account-level truth.

If you hesitated, you're not alone. And it's costing you $10K-50K per month in wasted ad spend and missed opportunities.

Last week, I audited a multi-location business spending $15K/month on ads. Their "dashboard" showed 147 conversions. Reality? Only 23 were actual customers.

The rest were:

They'd been hemorrhaging $12,600/month for 8 months.

That's $100,800 down the drain because nobody verified what "conversion" actually meant.

You can't scale what you can't measure. You can't optimize what you can't track.

Before you spend another dollar on ads, answer these three questions:

✅ Attribution Integrity – Can you trace every sale back to the exact ad, keyword, or post that generated it? If not, you're flying blind.

✅ Conversion Accuracy – Are you tracking actions or outcomes? Form fills ≠ customers. Clicks ≠ revenue. Track what actually pays you.

✅ ROI Verification – What's your actual ROAS (Return on Ad Spend), not what the platform tells you? If you can't reconcile ad spend to revenue in your bank account, your data is fiction.

Pull your last 30 days of marketing spend. All channels. Now pull your actual revenue from new customers. Divide revenue by spend.

If you can't do this exercise in 10 minutes, your tracking infrastructure is broken.

And broken tracking costs 6-7 figures annually for most businesses.

Companies with proper conversion tracking and attribution models average:

Because when you know what works, you double down. When you're guessing, you waste money testing blind.

A Ronin sharpens their blade before battle. Your tracking infrastructure is your blade. Dull tools cost you the war.

If your current marketing team can't show you clean attribution from click to cash, they're not optimizing for revenue — they're optimizing for their own survival.

Reply and Tell Me:
Can you calculate your true cost per customer right now from memory? Or do you need to "look it up"?

You can also book a quick marketing profitability review here (must have a minimum $3000/ month budget for marketing and sales, so we don’t waste each other’s time) 🥷Only 2 more clients for 2026 that i am taking on.

⚔️ Discipline. 📊 Data. 🎯 Results.

Justin "Results" French
The Revenue Ronin
Fractional CMO | Digital Marketing Strategist

P.S. — I just finished building a complete conversion tracking foundation for a veterinary client. Zero working pixels to full GA4/GTM/Facebook CAPI infrastructure in 10 days. Result: They can now scale confidently because every dollar is tracked. If your tracking is broken, this is Priority #1. DM me "TRACKING" and I'll send you my audit checklist.

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