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Hello Fellow Ronins
Most founders think ads alone will save their business.
Looks good on paper, but here’s the truth: without organic momentum and personal branding, paid ads are just gasoline poured on wet wood.
⚔️ Lesson Learned
What’s really killing ad performance?
Businesses treat ads as a silver bullet instead of a multiplier.
They skip retargeting, refresh creatives too late, and neglect organic trust.
Here’s how to sharpen your edge:
✅ Rotate multiple creatives and keep copy tight (100–220 characters).
✅ Refresh every 2–3 weeks to avoid ad fatigue.
✅ Pair paid ads with organic content + personal branding for long-term traction.
Today’s Takeaway:
A Ronin doesn’t swing his blade blindly; he sharpens it, tests it, and strikes with precision. Paid ads are that blade, but only deadly when paired with trust you’ve earned organically.
Pro Tip:
Before launching your next campaign, click through every link. A broken redirect or messy URL can kill ROI before the ad even runs.
Reply and Tell Me:
Are you leaning too heavily on ads, or are you building the organic trust that makes them convert?
Stay sharp. Stay focused. Stay in motion. See you at the top!
🥷 Justin "Results" French
The Revenue Ronin
Fractional CMO | Community Builder | Sales & Marketing Mastery
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
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