Last Saturday, I was in the emergency room with 10+ people standing around me.

My heart was beating 220 beats per minute—supraventricular tachycardia episode.

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Ok, now back to the life-altering story.

The first medication didn't work.

The doctor looked at me and said, "We're gonna try one more time. If this doesn't work, we have to shock your heart."

I'm not gonna lie—it was scary as heck.

Fortunately, the 2nd dose worked, and my heart was reset back into rhythm, thank God.

But you know what I was also reminded of by my good buddy Andy on Monday’s space? The famous Rocky Quote.

"How hard can I get hit and keep moving forward?"

Rocky's words. But they hit different when you're actually facing your mortality.

Thankfully again, the second dose worked. Heart back in rhythm. I'm here, I'm building, the movement continues.

But I'm sharing this with you because I learned something critical:

NOBODY HAS EVER PUSHED THEMSELVES TO THEIR ABSOLUTE MAXIMUM.

Not you. Not me. Not Navy SEALs. Not Olympic athletes. Nobody.

Your body could literally tear itself apart with its own strength. That's why we have mental limiters—protection mechanisms built into our brains.

Here's why this matters for your business:

Every entrepreneur operates with massive reserves of untapped potential.

And the way you access that potential isn't through some extreme, measurable action.

You simply need to do the things you're avoiding.

The uncomfortable sales call. The difficult conversation with your team. The strategic pivot you've been delaying. The bold marketing campaign that scares you.

THE ROGER BANNISTER EFFECT

Before 1954, every expert said the 4-minute mile was impossible.

Doctors said Roger Bannister would die. His heart would explode. It was a physical impossibility.

He did it anyway.

The wildest part?

30 other people broke that "impossible" record within months.

The barrier wasn't physical. It was mental.

Once one person proved it was possible, the floodgates opened.

The limits we accept are the limits we experience.

What "impossible" goal have you accepted in your business?

$1M ARR? $10M? $25M?

I guarantee it's not a physical limitation. It's a mental one.

MOMENTUM = THE PHYSICS OF CONTINUING MOTION

You know what momentum actually is?

It's not about starting strong. It's not about explosive growth.

It's about continuing motion.

You need energy to get started, but momentum is just keeping going.

And the easiest way to keep going?

Face your fears. Take action anyway.

That's it.

Not complicated.

Not sexy.

Just do the thing you're avoiding.

HERE'S MY CHALLENGE FOR YOU THIS WEEK:

Write down the ONE thing you're avoiding right now.

The uncomfortable action. The scary decision. The bold move.

Now ask yourself: "What's the worst that happens if I do this?"

Then ask: "What's the worst that happens if I DON'T?"

Usually, the cost of inaction is far greater than the cost of action.

Take action anyway.

Face the fear. Make the call. Send the email. Launch the campaign.

If you can do that, you can succeed at anything.

And I'll be here cheering for you every step of the way.

WHAT'S HAPPENING IN THE REVENUE RONIN:

🗓️ This Tuesday: Tactical Tuesday in the community—we're breaking down conversion optimization frameworks that doubled client revenue in 90 days

📊 New Resource Dropped: Marketing audit template I used at PetDx to generate 30,000+ leads (members-only)

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Remember:

"It's not about how hard you can hit. It's about how hard you can get hit and keep moving forward."

Take the hit. Keep moving. Build momentum.

⚔️ Justin "Results" French Founder,
The Revenue Ronin
Discipline. Data. Results.

P.S. — One more thing: I mentioned copywriting in last week's space. If you're not developing this skill, you're leaving massive revenue on the table. Every project—landing pages, video scripts, emails, ads—requires copy.
Master this skill and watch your results multiply. Or follow good buddy Kevin 🔥

P.P.S. — Hit reply and tell me: What's the ONE thing you're avoiding right now? Let's build accountability together.

⚔️ The Revenue Ronin 🥷

Discipline. Data. Results. ⚔️📊🎯

Join The Revenue Ronin Community HERE »>-

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