Most Founders Miss This Revenue Lever 🥷

You're targeting too many—and converting too few ⚔️ Time to sharpen your ICP.

Author

Justin French
October 07, 2025

Hello Fellow Ronins,

You’re building. Posting. Pitching. Selling.

But there’s a silent killer behind slow growth…
You’re speaking to the wrong people—or too many of them.

Looks good on the surface. But here’s the truth:
“When you speak to everyone, you speak to no one.”

Lesson Learned:

Without a clear Ideal Customer Profile (ICP) and Buyer Persona, even the best offers fall flat.

You’ll burn ad budget, waste content, and slow down your sales cycles.

Here’s how to fix it:

Narrow Your Niche
Describe your ICP so clearly they feel seen—name, goals, objections, stage of business.

Pre-Qualify Prospects
Use self-assessments or filtering questions to find the 3% ready to buy now.

Disqualify Boldly
Tell your audience who you’re not for. Clarity builds trust and saves everyone time.

Today’s Takeaway:

A true Ronin doesn’t chase the crowd—he sharpens his blade for the right battle.

Pro Tip:

Add this to your funnel:
“This offer is for [specific profile]. If that’s not you, here’s a better fit.”
Simple copy. Massive clarity.

Reply and tell me:

Have you named your ICP? Could they fill out a form and know it’s for them?

If not, your marketing may be a fog instead of a blade.

Stay focused. Stay dangerous. See you at the top!

🥷 Justin "Results" French
The Revenue Ronin
Fractional CMO | Community Builder | Sales & Marketing Mastery