Justin "Results" French here with a confession...

I screwed up. Big time.

And it cost me roughly 15 years of momentum and an estimated $500K+ in lost revenue.

Want to know the worst part? These were completely preventable mistakes.

Let me share what happened - and more importantly, how I fixed it.

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Ok, now back to MASSIVE value:

The Setup:

My credentials looked great on paper:

So I proudly put "Fractional CMO" in my bio and waited for the clients to roll in.

Spoiler alert: They didn't.

The Two Killer Mistakes:

Mistake #1: I Put My Personal Brand on Pause

For years, I was so focused on building OTHER people's brands that I completely neglected my own.

Big mistake.

In 2025, your personal brand IS your business development engine. Without it, you're invisible - no matter how good you are.

Mistake #2: I Stopped Building My Email List

I got lazy and chased social media followers instead of building OWNED media (my email list).

Here's why that was stupid:

The Hard Truth I Had to Accept:

Nobody cares about your credentials until they know, like, and trust you.

"Fractional CMO with 20 years experience" means absolutely nothing to a stranger who's never heard of you.

The 730-Day Turnaround:

I made a commitment:

Show up every single day.
Add massive value.
Build trust BEFORE selling.

No shortcuts. No "growth hacks." Just disciplined execution.

Here's what that looked like:

The Framework: ⚔️📊🎯

⚔️ DISCIPLINE: Consistent daily execution (no excuses)
📊 DATA: Track what works, kill what doesn't
🎯 RESULTS: Focus on revenue outcomes, not likes

I basically applied Gary Vee's "Jab, Jab, Jab, Right Hook" philosophy:

Give → Give → Give → THEN Ask

The Results After 730 Days:

From zero trust to:
✅ Consistent fractional CMO client pipeline
✅ Growing Revenue Ronin community
✅ Revenue Ronin AI platform launch
✅ Corporate partnership & brand deals
✅ Predictable monthly recurring revenue

All from systematic personal brand building.

What I'd Tell My 2023 Self:

"Stop hiding behind client work. Your personal brand is your #1 competitive advantage. Start building it TODAY."

The 3 Non-Negotiables for 2025:

Here's What This Means for YOU:

If you're not actively building your personal brand and email list right now, you're leaving massive revenue on the table.

I don't care if you're a fractional CMO, agency owner, consultant, or founder.

Your expertise without visibility = $0

Behind-the-Scenes: My Current System

Since you're on this email list, you get the exclusive breakdown:

Daily Content:

Email Strategy:

Monetization:

Revenue Impact:

Your Action Plan (If You Want to Avoid My Mistakes):

Week 1: Audit your personal brand presence

Week 2: Start your email list

Week 3: Commit to daily visibility

Week 4: Measure and optimize

The Revenue Ronin Promise:

This newsletter exists to help you build marketing systems that generate REVENUE, not just engagement.

Every week, you'll get battle-tested frameworks, real case studies, and tactical playbooks from 20+ years in the trenches.

Coming Next Week: "The Million Dollar Campaign Template" - The exact framework I use for fractional CMO clients (usually $10K+ to access)

You're getting it free because you're part of the community.

Stay hungry. Stay humble. Execute relentlessly.

The Revenue Ronin 🥷
⚔️ Discipline. 📊 Data. 🎯 Results.

P.S. - If you found this valuable, forward it to someone who needs to hear it. Personal branding isn't optional anymore.

P.P.S. - Not getting value from these emails? Hit reply and tell me what you want to learn about. This community is for YOU.
Stay sharp. Stay focused. Stay in motion. See you at the top!

🥷 Justin "Results" French
The Revenue Ronin
Fractional CMO | Community Builder | Sales & Marketing Mastery

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