And before you think something went wrong — nothing went wrong on our end. The problem was simple: he wasn't taking action.

I was having to chase him down. Things that should take 2 days were dragging into 2 weeks. And at $600/hour, I don't have the bandwidth — or the patience — for that.

Check out today’s newsletter sponsor.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Learn more

So I gave him his money back and moved on.

Here's the lesson I want you to take from this:

Only enter battles you know you can win.

That's not just Art of War philosophy. That's how I've operated for 25+ years across SaaS, FinTech, BioTech, and eCommerce. After hundreds of engagements, I can tell within an hour or two whether a client is going to get massive results or waste everyone's time.

The signals are clear:

→ Are they taking action? Or waiting to be told what to do? → Are they committed to growth? Or just interested in the idea of it? → Are they disciplined? Or do they need to be chased?

If the answers are wrong, I walk away. You should too.

The Revenue vs. Follower Count Reality

We went deep on this during Thursday's Sales & Marketing Mastery space. The core message:

Follower count is a vanity metric. Impressions are a vanity metric. Engagement is a vanity metric. The only metric that keeps your doors open is REVENUE.

I'd rather have 1,000 followers who are genuine brand advocates investing in the movement than 100,000 surface-level followers who never convert.

The Attribution Crisis Nobody Talks About

Here's a number that should scare you: companies globally waste between $66 billion and $200 billion every year because of broken attribution tracking.

For a mid-sized brand spending $1M+ on ads, that's $100K–$500K per year evaporating into bad decisions. Campaigns that look good on paper but produce zero revenue.

80–90% of companies don't have full-funnel attribution dialed in correctly — from paid ad click all the way to CRM revenue tracking.

The fix is what I call the Crawl, Walk, Run approach:

→ Start with incremental testing — not massive budgets → Train the algorithms on what real conversions look like → Use marketing mix modeling to find which platforms actually drive ROI → Scale only what's proven

Marketing is a system. Once it's tuned up like a fine engine, you scale. Because you have predictable, incremental growth.

Your inbox is flooded with newsletters. Your feed is chaos. Somewhere in that noise are the insights that could transform your work—but who has time to find them?

The Deep View solves this. We read everything, analyze what matters, and deliver only the intelligence you need. No duplicate stories, no filler content, no wasted time. Just the essential AI developments that impact your industry, explained clearly and concisely.

Replace hours of scattered reading with five focused minutes. While others scramble to keep up, you'll stay ahead of developments that matter. 600,000+ professionals at top companies have already made this switch.

Join them today, for free.

Community Win: Timo's First Profitable Ad Campaign

Shoutout to Timo, who just ran his first X ad campaign — 1 cent per click, dropped the ad that didn't convert, tripled down on the one that did, and came out profitable on his second campaign.

That kind of traction usually takes 7–10 tries. Timo nailed it in two. That's the power of testing smart and optimizing fast.

Your Action Step This Week

Audit one thing: Can you trace a single dollar of ad spend all the way through to revenue in your CRM?

If the answer is no — or "I'm not sure" — that's your priority. Fix the tracking before scaling the spend.

Visibility + Credibility = Profitability. ⚔️📊🎯

At the end of our lives, we will ask ourselves 4 simple questions. Did I live? Did I love? Did I matter? Did I make a difference? Keep making a difference. Build that mind. Build that body. Build that business. Build that bank account. But most importantly — build that legacy. Stay healthy. Stay hungry. Stay humble.

We'll see you at the top!

🥷 The Revenue Ronin ⚔️ Discipline. 📊 Data. 🎯 Results.

Get involved

If you’re serious about growing your revenue faster, smarter, and with fewer mistakes, this is where it happens.
Inside, you’ll get access to advanced playbooks, private strategy calls, and real-time client breakdowns that don’t make it to the public feed.
Stop playing solo. Build with elite operators who move with purpose.

Skip The Guesswork. Start With The Framework.

Get plug-and-play templates and systems to scale your marketing — straight from the campaigns that worked.
30+ pages of proven strategies you can execute this week.

I run everything on Beehiiv. It’s built for creators who move fast and want full control of their growth.
Use my link and get 30 days free + 20% OFF for 3 months.
You start your journey, and I earn 50% commission for 12 months.

Simple. Clean. Mutual win.