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Hello Fellow Ronins
Most entrepreneurs chase “more clients” like it’s the only growth path.
Looks good on the surface, but here’s the truth: having too many or too few clients can break your business faster than you think.
⚔️ Lesson Learned
The real question isn’t “How many clients can I get?”
It’s “How many clients can I serve without losing quality, freedom, and profitability?”
Here’s how to sharpen your approach:
✅ Retain before you acquire — keeping clients is more cost-effective than constant hunting.
✅ Diversify your portfolio — avoid over-reliance on one or two big clients.
✅ Think bigger — scale your team, document systems, and aim for high-ticket, aligned clients.
Today’s Takeaway:
A true Ronin doesn’t wield ten blades at once. He masters a few, sharpens them relentlessly, and never lets one weapon define his survival.
Pro Tip:
Audit your client list today. If losing one client would sink your business, you’re overexposed. Start building a pipeline to balance the risk.
Reply and Tell Me:
Are you operating with too many clients, too few, or just the right balance?
Stay sharp. Stay focused. Stay in motion. See you at the top!
🥷 Justin "Results" French
The Revenue Ronin
Fractional CMO | Community Builder | Sales & Marketing Mastery
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Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
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