"Justin, you did 2 months of work in 2 days."

That's the compound effect of pairing AI with 25 years of revenue strategy. But that's not the story I want to tell you today.

Today I want to talk about the question that separates businesses that grow from businesses that plateau:

What are you cutting in Q2?

Most people start quarters by ADDING. New platforms. New tools. New campaigns. New ideas.

Rarely does anyone sit down and say: "What has NOT produced revenue in the last 90 days — and why am I still doing it?"

That's the core of our 90-Day Sprint framework. Revenue is the North Star. If it's not depositing money, it doesn't deserve your calendar.

Here's what came out of today's Friday mastermind that I want you to absorb:

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

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1. AI Lead Generation Is No Longer Optional

One of our community members — Andy — built an AI agent swarm using open-source LLMs. It runs every 4 hours. An orchestrator tells a lead agent to scan zip codes by ICP criteria. A research agent validates and enriches each lead. The result? 50-90 qualified leads per day. Fully automated.

If you're still manually prospecting in 2026, you're bringing a sword to a missile fight.

2. OS Systems Are Replacing Traditional Courses

Will Carter shared a case study from Ed Lawrence — a YouTube growth expert who spent 4 months building an OS system on Lovable. He charged $2,000 for access. Made $100K in 40 minutes on launch day. 50 sign-ups from his list.

The secret? It's not a course. It's an interactive system with AI chatbots trained on his protocols. People learn, implement, and get feedback in real time. The lurkers — the ones who never ask questions in a traditional course — engage MORE with the chatbot than vocal members do with live coaches.

That changes the entire info product model.

3. Boring Businesses Are the Smartest Play

HVAC, plumbing, chiropractic, electrical, home services. Baby boomers are retiring. These cash-flowing businesses aren't getting disrupted by AI — they're getting enhanced by it. Adding AI to a boring business increases its valuation overnight.

I've been submitting acquisition inquiries. Some of these owners aren't even responding. That tells you something about supply and demand.

Growing a brand used to be more straightforward. Run ads on a couple channels, follow a playbook, and scale what works.

Now, attention is hard to buy while more and more companies are bidding for it.

People are constantly scrolling, skipping, swiping, and split-screening which makes finding a moment where your audience is truly paying attention the top priority.

That’s where Performance TV stands out.

Check out this guide on the most effective mix of performance channels to capture audience attention in 2026.

Download the Guide

4. The Dashboard Principle

My mentor told me years ago: "Dashboards should be like light switches. One button. No instructions."

I built my own Revenue Ronin OS dashboard in Claude this week. It pulls from Google Calendar, Gmail, CRM data — everything. One button gives me my daily priorities, what to do more of, what to do less of.

Every business owner needs this level of clarity. Because nothing happens until you have clarity — and then you take massive action.

The Final Word:

Don't build to sell. Sell to build.

That changes how you sequence everything.

And remember: companies drown in data, but they starve for insights. Your competitive advantage in Q2 isn't more data. It's faster decisions.

hCaptcha User Journeys finds malicious intent across sessions, devices, and apps. Detect intent signals that expose risk before it escalates. 

Understand motives, not just outcomes. Book a demo and find out how it works.

Go make it a profitable quarter.

At the end of our lives, we will ask ourselves 4 simple questions. Did I live? Did I love? Did I matter? Did I make a difference? Keep making a difference. Build that mind. Build that body. Build that business. Build that bank account. But most importantly — build that legacy. Stay healthy. Stay hungry. Stay humble.

Stay focused. Stay in motion. See you at the top!

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