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Hello Fellow Ronins
Most founders think client growth comes from fancy funnels or paid ads. Looks good. Feels like progress. But here’s the truth...
You don’t always need more leads.
You need to re-activate the ones already in your world.
⚔️ Lesson Learned
Your phone is your secret weapon.
Here’s how to use it:
✅ Build Your Dream 20: Scan your contacts for 20 warm leads who know, like, and trust you.
✅ Start Conversations: Text: “Hey, it’s been a while! Want to catch up tomorrow?” Then mention you’re taking on 3 new clients.
✅ Leverage Past Wins: Reach out to previous clients. If they paid you once, they’ll pay again or refer someone.
Today’s Takeaway:
The Ronin doesn’t wait for opportunity; he reclaims it from the relationships already in reach.
Pro Tip:
When you face objections, add value first. If they still hesitate, amplify what they’ll miss out on — loss aversion is 10× more persuasive than gain. Then give them a graceful out to make the offer feel exclusive.
Reply and Tell Me:
Which of the Three P’s do you need to sharpen most right now?
Stay sharp. Stay focused. Stay in motion. See you at the top!
🥷 Justin "Results" French
The Revenue Ronin
Fractional CMO | Community Builder | Sales & Marketing Mastery
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
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