
Hello Fellow Ronins
Quick question: After a conference or webinar, what do you do with all those business cards?
If you’re like most marketers, you dump them into your CRM with everyone else and add them to your general newsletter list. That’s a $100K mistake.
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Ok, back to the main topic.
⚔️ Lesson Learned
One-size-fits-all email marketing doesn’t work. Precision targeting is how cold contacts turn into warm revenue.
Here’s how I fix it:
✅ Segment by Source – Event, webinar, lead magnet, platform, referral.
✅ Add Behavioral Tags – Engagement, content interests, industry, company size, buying stage.
✅ Map Messaging – Tailor content to their pain points, awareness level, goals, and conversations.
Today’s Takeaway:
A Ronin doesn’t swing blindly. Each contact deserves a strategic touch. Treat segments like a sharpened blade—precision beats volume.
Pro Tip:
Pick ONE source from your last event or lead magnet. Create a segment today and send a tailored message this week. Track results vs your broadcast emails.
Reply and Tell Me:
What’s your biggest challenge with segmentation?
Stay sharp. Stay focused. Stay in motion. See you at the top!
🥷 Justin "Results" French
Founder, The Revenue Ronin
Fractional CMO | Community Builder | Sales & Marketing Mastery
⚔️ Discipline. 📊 Data. 🎯 Results.
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